Marketing Director

WERFEN

JOB DESCRIPTION: MARKETING DIRECTOR

Title of position: Marketing Director

Name of Department: Marketing

Location: Mexico City

This position reports to: General Manager

Number of direct reports (and total number of team members) reporting to this position: 7

Position Summary

Ensure the homogeneity of processes in the different Business Units that they coordinate as well as keeping properly informed the GM of the business’ evolution.

Key Accountabilities

• Responsible for the annual budget of your department (builds and presents it to the general management for approval.
• Designs and maintains a communication strategy that allows the work team to clearly identify the objectives of the Area under their direction
• He is responsible for the day-to-day management and activity of his department (he follows the process closely)
• He is responsible for the selection of personnel in his department (defines the desired profile)
• Plan, organize, supervise and guide the different work areas in which Marketing is structured
• Encourage and motivate the work team that makes up your team
• Develops the team of staff in charge, due to the strategic value they contribute to the general management of the organization objectives
• Anticipate critical points of a situation or problems, establishing controls and coordination mechanisms and seeking external information to ensure the quality of the processes
• Acts effectively and efficiently, establishes systems to improve management and results in the area, designing work methods that guarantee excellent performance
• Maintains alignment between corporate and local goals through constant communication between parent company and country leaders
• Support and coordinate the different Units Managers who have under their responsibility.
• They keep the GM informed of the evolution of the different BU, including threats and opportunities generated by the IVD market.
• Together with BUMs, they guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
• They secure the alignment of marketing activities of the BU with the strategic objectives of the Company.
• They collaborate with BUM to prepare the Budget.
• They identify common problems in the BU, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
• They supervise relationships with the main represented companies of each of the Business Unit assigned.
• All other duties described for the Unit Manager position.

Budget managed (if applicable)

1.200 M MXN

Internal Networking/Key relationships

To be determined based on department needs, to include interactions such as:

• Area Managers
• Business Unit Managers
• Service
• Communication & Events
• Corporate Supply Chain
• Contracting
• Legal
• Compliance
• QA/RA
• Finance

Skills & Capabilities:

• The ideal candidate for this position will exhibit the following skills and competencies:

• Experience in a similar position (Technical Management) of at least 4 years
• Attitude and experience in dealing with clients
• Experience in managing multidisciplinary groups, subject to great pressure
• Total professional experience, more than 10 years
• Vision of living in a global world, having a strong international vision
• Initiative and imagination (dynamic, flexible and enthusiastic)
• Organized (tenacious, ordered with self-control)
• Critical and intuitive reasoning
• Able to motivate, organize and lead their team
• Communicator (know how to listen and know how to summarize)
• Business orientation (participates in business meetings)
• Strategic thinking
• Training: degree in biomedical engineering, electronics, telecommunications, computer science and / or biology
• Complementary training at MBA level, highly recommended
• Advanced level of English

Werfen People Manager Competencies:

The following competencies form part of the competency model for People Manager at Werfen and form part of our mindset around People Management and Leadership.  We expect all People Managers of Werfen not only to demonstrate, but also to constantly continue to develop, the following competencies:

• Building Talent: Planning and supporting the development of individuals’ knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively.
• Customer Focus: Ensuring that the internal or external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities, crafting and implementing service practices that meet customers’ and own organization’s needs; promoting and operationalizing customer service as a value.
• Decision Making: Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
• Driving for Results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
• Driving Innovation:  Creating an environment (culture) that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external) ; encouraging experimentation with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
• Emotional Intelligence Essentials: Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results.

Min Knowledge & Experience required for the position:

• Education:
  • Healthcare sector, Chemistry, Business Administration
• Experience:
  • Experience in a similar position (Marketing Director/ Business Unit Manager) of at least 4 years
  • Total professional experience, more than 10 years

• Additional Skills/Knowledge:
  • Complementary training at MBA level, highly recommended
  • Language: Advanced English
  • SAP

International Mobility:

• Required: No

Travel requirements:

• Up to 5-10% of time