UK Marketing Manager - Transfusion

Key Accountabilities

• Maintains a strong working partnership with the sales organisation, European team and the entire global marketing team.
• Ensures customers and business needs are reflected in the programs developed by understanding the customers, our products, our served and potential markets and creates appropriate actions to advance our brand, products and objectives.
• Develops marketing plans and sales / customers programs to achieve planned goals.
• Champion and position products effectively to deliver commercial and financial objectives and tracks monthly performance metrics to plan.
• Develops and implements tactics and tools to achieve goals.
• Manages tactical implementation of key marketing activities including but not limited to advertising, development and production of regional tools and sales collateral, product launch execution, competitive analysis tools and additional sales tools as needed.
• Provides support to the sales and the field personnel including but not limited to product communications, fulfilment of marketing support requests and the development of effective sales tools to drive the business.
• Leads market access activities, supporting products through launch, pilot evaluations, and clinical studies to facilitate successful adoption and commercialisation
• Responsible for the marketing activities for the local shows and conventions relating to coordination of booth needs, theme development, advertising and booth strategy.
• Maintains market and competitive intelligence (market changes, market shares, target markets, market segmentation, SWOT analysis, pricing, local positioning).
• Develops, implements, tracks, measures, analyses and refines program activities and effectiveness.
• Collaborate with corporate digital marketing teams to leverage digital channels, social media, webinars, email marketing and marketing automation to support lead generation and customer engagement.
• Establishes strategic initiatives with key opinion leaders to support Werfen’s continuous success.
• Compile competitive information and communicate to upstream marketing for global competitive database.
• Deliver tactical sales tools for country marketing activities including, but not limited to development of sales collateral, field communications and marketing communications.
• Provide support to the Transfusion UK as it pertains to product specific analytics and analytics related to current tactical promotions and campaigns.
• Delivery market assessments – user needs, business case and revenue assessments for new projects / products.
• Support international marketing activities such as congresses, workshops, demos etc., as needed.
• Supports the development and implementation of strategic plans for the area of responsibility including the creation of all tools needed for successful sales outcomes.
• Keep up to date with the current market needs and requirements in area of responsibility, creating product information.
• Develops competitive knowledge to help shape product positioning/pricing and product development/pre-launch/launch/post-launch activities, leading to increased market share within the area of responsibility.
• Forecast and maintain marketing budget and plans in area of responsibility for business needs and marketing actions.
• Conduct product training and presentations for sales teams and customers, guaranteeing them expert assistance and guidance on Transfusion products/services.
• Develop customer-centric marketing initiatives that enhance engagement, loyalty and advocacy across Transfusion laboratory stakeholders.

Establishes strategic initiatives with key opinion leaders to support continuous success for the Transfusion business line.

Internal Networking

• Transfusion Account Managers
• Transfusion Customers
• European Product Managers / Associate Product Managers
• Service Managers
• Service Engineers
• Technical Support Team