Job Information
About the Position
Introduction
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Overview
The Product Manager is the bridge between business and science who defines and implements strategies addressed to market requirements for the product menu. Performs product management of a dedicated product line. Prepares a marketing support program for a specific product, product line, or product area. Coordinates its implementation with technical service, logistics, contracting services, distribution partners and sales organization. Provides marketing assistance to field personnel and customers.
Responsibilities
Key Accountabilities
Act as key marketing technical liaison on all product lines, providing product and regulatory information to sales, service and customers
Provide first level, remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories
Plan and implement strategies for a specific product, product line, or product area, including portfolio management
Oversee and monitor the budget of the product line or product area
Interface with all levels of management to independently resolve conflicts/problems with company peers
Contact with Suppliers regarding product issues, incidences and updates.
Attend to meetings and Distributor meetings/courses.
Maintain regular communications with technical services on problems with instruments and reagents within the product line
Provide detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line
Provide presentations to customers
Prepare and coordinate marketing support programs
Contribute to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters
Keep informed about developments in medical instrumentation/diagnostic industry as
they apply to the company’s future marketing plans
Understand all maintenance, performance, and advantages of Werfen products
Understand technical aspects of Werfen and competitive products
Continuously benchmark competitors in terms of pricing, promotions, and other relevant factors
Monitor field test and marketing introduction programs
Manage and drives internal projects with minimal supervision
Ensure compliance with Werfen Code of Ethics
Networking/Key relationships
Commercial team: AMs, KAMs and SAS
Technical Service & HelpLine
Logistics
Contracting and Customer Service
Quality Assurance and Regulatory Affairs
Legal and Compliance
Distributed companies
Qualifications
Minimum Knowledge & Experience required for the position
Education
Bachelor´s Degree in Medicine (MD), Microbiology, Pharmacology, Medical Technology or related clinical discipline, desired in infectious diseases
Additional degree in business administration, marketing, or equivalent preferred
PhD valuable
Experience
Experience in ITS/HPV or infectious diseases is a must.
Minimum three years’ experience in either hospital (or healthcare facilities), IVD
laboratory or pharmacy
Experience related with clinical microbiology laboratory
Experience related with ER, ICU and primary care valuable
Additional Skills/Knowledge
Languages:
Spanish Native/Advanced
English Advanced
Portuguese, valuable
Knowledge in Business Intelligence valuable
Skills & Capabilities:
Business acumen and results driven drive for Results
Ability to work independently managing assigned projects
Customer Focus
Excellent oral and written communication skills, as well as presentation skills
Organizational Agility
Ability to build strong business relationships being an effective team-player
Travel requirements:
Travelling time up to 60%
Territory
Spain and Portugal
Others, occasionally due to business activity
If you are interested in constantly learning and being challenged on a daily basis, we encourage you to submit your resume or CV.
Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V.
www.werfen.com
