WERFEN

JOB DESCRIPTION: Product Manager – Biotechnology

Title of position: Product Manager

Name of Department: Biotechnology – Onco&Gen

Location: Barcelona

This position reports to: Business Unit Manager - Biotechnology

Position Summary

The position requires a technically-oriented and commercially-minded professional with a good working knowledge of Molecular Biology techniques, Oncology and Genetic. Ensures the achievement of the objectives scheduled by the Business Unit and define with the BUM the strategy for the product line.

Key Accountabilities

• Drives product launches: brings new products to market by analyzing the market share and by positioning them among competition; establishing time schedules, providing proposals of added value and publications…
• Assesses market competition by comparing the company's product and strategies to competitors' ones.
• Provides the sales team with strategies and arguments to counteract competition actions and/or clients’ cons.
• Designs and provides marketing materials: flyers, leaflets, catalogues… and maintains up-to-date all product related documentation: IFUs, MSDS and technical files of reagents and instruments.
• Maintains up-to-date the database (SAP,…) in order to get reliable profitability data (ZGM/ZGPs)  and the company’s webpage template for the BL.
• Organizes and attends to educational workshops, congresses, scientific lectures and other venues; promotes scientific/clinical studies in order to generate peer-reviewed data of products.
• Participates in filling in/writing the technical specifications data forms of tenders.
• Collaborates with the Logistic dept. to manage any product related issue: facilitates inventory turnover and product availability by reviewing and adjusting inventory levels of instruments and reagents, provides stock forecast, back orders…
• Contacts with Suppliers regarding product issues, incidences and updates. Attends to follow up meetings and Distributor meetings/courses.
• Assesses product market data by being in contact with KOLs and assesses salespeople at clients’ site visits.
• Plays tuition to all salespeople (AM’s, GA’s, KAM’s and TCE’s).
• Takes the role of the Product Specialist in the product lines where there does not exist this figure.
• Fulfillment of Werfen ethics code.

Budget managed (if applicable)

N/A

Internal Networking/Key relationships

To be determined based on department needs, to include interactions such as:

• Contacts with Area Managers and GGAAs
• Contacts with KAMs and TCEs
• Contacts with Technical Service
• Contacts with Systelab Technologies
• Contacts with Logistic Dept.
• Contacts with Trading Dept.

Skills & Capabilities

• The ideal candidate for this position will exhibit the following skills and competencies:
• LEADERSHIP AND TEAM MANAGEMENT:
  •  Maintains product specialists staff job results by counseling and coordinating employees, planning, monitoring, and appraising job results.

• MARKET AND PRODUCT KNOWLEDGE:
• • Maintains professional and technical knowledge about the product lines and the market.
• • Shows enthusiasm and passion for all the products of his Business Line. Conveys the desire to get better knowledge of Wefren’s products and solutions to the entire commercial network.
• • Has a deep knowledge of the market and the competition. Keeps this information updated to the salespeople in order to engage and reinforce a good communication amongst Werfen’s representatives and Clients.

• COMMUNICATION:
  • Speaks clear, concisely and is compelling in negative or positive scenarios; listens to people and gets feedback, participates in meetings constructively and he/she is skilled to speak in public.
• ETHICS:
  • Respectful with people; shows commitment; conveys trustworthiness. Integrity and ethics driven work, in line with Werfen’s values.

• RELIABILITY:
  • Accomplishes instructions, responsive to his/her manager’s directives, suggestions and guidance, assumes accountability for his/her own actions, maintains her/his compromises; Meets work delivery deadlines on time or notifies alternative plans.

• WORKING CAPACITY:
  • Self-organized, identifies and differentiates the issues that require to be prioritized, works efficiently with quality results. Works well under pressure.

• ANTICIPATION:
  • His/her strategic vision and deep knowledge of the market allow him/her to foresee changing circumstances and is able to develop new plans and ideas when situations change.

Min Knowledge & Experience required for the position:

• Education:
  • Degree on Biology/Biochemistry/Pharmaceutical Sciences
    • Molecular Biology/Genetic/Oncology
• Experience:
  • Oncology and/or Genetic on clinical laboratory

• Additional Skills/Knowledge:
  • Drive license
  • Language: Fluent English, Fluent Spanish, Portuguese valuable
• Valuable assets:
  • Marketing experience
  • 2/3 years experience on Health Care Sector/IVD Industry
  • Experience and knowledge on NGS
  • Experience and knowledge on Digital PCR
  • Bioinformatic skills

Travel requirements:

• Up to 60% of time