Job Information
About the Position
Introduction
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Overview
Job Summary
Defines and implements strategies addressed to market requirements for the product menu. Performs product management of a dedicated product line. Prepares a marketing support program for a specific product, product line, or product area. Coordinates it implementation with technical service, logistics, contracting services, distribution partners and sales organization. Provides marketing assistance to field personnel and customers.
Responsibilities
Key Accountabilities
• Prepare the launch of new products: market research, positioning, competition, publications, value proposition ...
• Know in an updated way, the actions of the competition.
• Provide the commercial network with the necessary arguments to adequately counter objections from competitors and customers based on VS_&_SS
• Prepare the necessary marketing material: brochures, catalogs, etc ...
• Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts ...
• Prepare and participate in Work-Shops, Congresses, Scientific Sessions and other events.
• Encourage the evaluation of products to generate scientific articles.
• Participate in the preparation of the contests, writing the technical part. In collaboration with Sales Application Specialist
• Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,
• keep TEAMS database updated, as well as the Company's website.
• Work with Logistics to manage all types of product incidents: back orders, stock dimension, purchase equipment forecast, etc…
• Maintain contact with those represented in matters relating to technical issues, incidents, product information. He/She holds regular follow-up meetings and attends meetings and courses of Distributors.
• Maintain a fluid relationship with the different KOL and support the commercial network in the visits that require it.
• Train the different members of the commercial network (AM's, GA's, KAM's and SAS's).
• Where there is no Product Specialist, assume its responsibilities.
• Comply with Werfen Code of Ethics
Networking/Key relationships
- Commercial team: AMs, KAMs and SAS
- Technical Service & HelpLine
- Logistics – Suppoly Chain
- Contracting and Customer Service
- Quality Assurance and Regulatory Affairs
- IT & BU HITS
- Legal and Compliance
- Distributed companies (if applicable)
Qualifications
Minimum Knowledge & Experience required for the position:
• Education: University Degree Biology / Biomedicine/ Chemistry / Pharmacology / Medical Technology
• Experience: Valuable - Clinical analysis laboratory background/ knowledge on autoimmunity
• Additional Skills/Knowledge:
o Specific training in Marketing
o Language:
Spanish and English fluent
Portuguese desirable
Skills & Capabilities:
• The ideal candidate for this position will exhibit the following skills and competencies:
PRODUCT AND MARKET KNOWLEDGE
He/She worries about being permanently updated in terms of product knowledge and market.
He/She shows enthusiasm and passion for the products of its Business Line, spreading to the commercial network the desire to know better the products and solutions that we offer.
Great knowledge of the market and competition share this information with the commercial network to enhance communication between the different partners that the Company has with the Customer.
COMMUNICATION
He/She speaks clearly and is persuasive in positive or negative situations; listens and gets clarifications, participates constructively in meetings demonstrates skills for public presentations.
ETHICS
Treat people with respect; maintains commitments; inspires the trust of others. Works with integrity and ethics, defends the values of the organization.
RELIABILITY
Follow the instructions, respond to the management direction, take responsibility for your own actions and keep your commitments; Do the tasks on time or notify the appropriate person with an alternative plan.
WORKING CAPACITY
He/She is organized, clearly distinguishing the priorities always, seeking efficiency without sacrificing quality. He/She knows how to work under pressure.
ANTICIPATION
It has strategic vision and knowledge of the market that allows it to anticipate changes in the organization and / or product portfolio, facilitating that the Company is always in the best disposition to face the challenges of the market.
Travel requirements:
Up to 30% of time
If you are interested in constantly learning and being challenged on a daily basis, we encourage you to submit your resume or CV.
Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V.
www.werfen.com
