General Manager UK

Job Information

Number
WEBWW-2026-000019
Job function
Company Management
Job type
Full-time
Location
Warrington (UK)
Country
United Kingdom

About the Position

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Overview

Context

The IVD industry is charcterized by a highly complex, dynamic and competitive market environment. Advances in medicine, societal transformation, demografics as well as economic and political forces that shape the healthcare systems have a significant influence on the positioning and value perception of IVD solutions. This among other leads to the emergence of  new stakeholders who have a significant influence on the decision-making process, but who need to be adressed and managed differently than the past. This requires additional skills and capabilities in all commerical areas including sales, service, marketing, market access … (e.g., strong account management, negotiation, and project management skills with the aim of better coordinating different resources in order to develop more complex solutions). Digitalization, data-management and AI as well as personalized medicine will drive new opportunities for improved health outcomes and also reshape Werfen’s go-to-market and business model over time. As an innovation driven, specialized IVD Werfen provides superior value to its customers and our solutions are an integral part of the healthcare delivery process. We aim to be recognized thougth leaders in the segment we operate.  GMs play a key role when it comes to better understanding changes in this context and maintaining and further developing the company's internal sales structures as part of the transformation.

 

Job Summary

The position reports to the VP Commercial Operations of Europe. The GM for Werfen in UK will develop and execute the Werfen Strategy for the local affiliate according to the 3YSP. This implies defining challenging commercial and financial objectives and managing the P&L statement for the UK.  This position requires in depth knowledge of the local market such as market trends, political and social outlooks, challenges/changes, opportunities, value drivers and key stakeholders. The GM not only provides strategic direction to the Leadership Team of the affiliate but also leads the Organization into achieving its goals.

As a leader of the local organisation, the GM must act in accordance with the expectations of the manager's role, helping to attract and develop internal talent that will enable the sustainability of the business in the long term. This includes bringing new capabilities and experiences from the market to complement current ones, identifying high-potential individuals, fostering continuous learning, and building resilient leadership pipelines across all levels. Collaborate with cross-functional teams to embed talent growth into business planning, ensuring that internal capabilities evolve in step with future market demands. Champion a culture of mentorship, inclusion, and career mobility to retain and empower top talent, securing the organization’s ability to thrive over time.

Lastly, but importantly, the GM should role model daily Werfen Values and demonstrate the behaviours stated in Werfen´s Code of Ethics. He or she should also demonstrate compliance with local legislation, including Health & Safety and Quality & Regulatory rules and regulations. Responsible for the definition of guidelines, processes, and procedures at Werfen’s legal entity in the country, in accordance with legal and internal company requirements. This concerns all business areas in the company.

As part of the European Commercial Leadership team, all GMs contribute to the success of the region by actively participating in the development and implementation of a regional strategy, the quest for continuous efficiency improvements, detection of synergies, sharing and implementing best practices as well as joint regional and global talent development. 

Responsibilities

Key Accountabilities

  • Develop the Budget, Forecast and a 3-year strategic plan with the Leadership Team, Finance Controller and People Function Partner.
  • Develop short-term and mid-term business strategy aligned with corporate strategy.
  • Maximize local performance by translating the strategy into specific action plans that will drive results. Allocates resources accordingly.
  • Responsible for the whole P&L of the affiliate.
  • Plans, organizes and manages people: this includes recruiting staff, allocating resources and tasks, developing and motivating people, as well as communicating information and resolving conflicts in the area of responsibility, partnering in close collaboration with the People Business Partner.
  • Promotes, develops, and motivates members of the local Management Team to ensure that everyone understands their contribution to the success of the organization.
  • Ensures that the local Management Team is effective and motivated (e.g., by organizing and leading regular business review meetings).
  • Increases the efficiency of the organization by hiring suitable employees, retaining existing employees, promoting, rewarding, training, coaching and, if necessary, taking appropriate corrective actions.
  • Conducts performance and salary reviews and evaluations (e.g., by setting up consistent bonus programs, defined and aligned with CCO, Regional VP Commercial Ops and People Function Lead).
  • Communicates and explains measures to be implemented internally and externally.
  • Develops forward-looking proposals for the company structure, taking into account the rapidly changing framework conditions.
  • Continuously encourages employees to look for new solutions and marketing strategies that give the company a competitive advantage; uses the organization's strengths and focuses on improving a few selected weaknesses.
  • Actively promotes a culture of creativity and innovation that enables the organization to adapt swiftly and sustainably to changing environments. Identifies opportunities to improve processes, structures, and behaviors, and leads their transformation when necessary. Encourages safe spaces for experimentation, continuous learning, and cross-functional collaboration, ensuring that innovative ideas translate into tangible improvements that deliver value to both the business and its people.
  • Is very commercial oriented – enjoys building and maintaining strong partnership relationships with important customers, opinion leaders and decision makers.
  • Supports the Market Access Director, Service Excellence Director and Corporate Accounts Director when it comes to closing important deals or negotiating tough agreements.
  • Invests a great deal of his/her time in communicating, both internally and externally. Organizes and chairs frequent meetings both with direct reports and with the full organization through townhall meetings.
  • Invests around 50% of his/her time with customers including as much travelling as needed: visiting them, discussing with them, understanding their needs, and gathering a good sense of the fit between customers’ needs and Werfen´s portfolio of solutions.
  • Maintains deep expertise in current market trends and demonstrates a comprehensive understanding of the country’s economic, social, and political landscape. Proactively monitors external developments and translates insights into strategic recommendations that support business resilience and informed decision-making. Acts as a trusted advisor by anticipating shifts in the environment and guiding the organization in adapting its priorities, operations, and talent strategies accordingly.
  • Is one of the Legal Representative of Werfen in the UK. Represents the company's interests to public institutions and external organizations.
  • Ensures the necessary level of competence among employees in terms of knowledge and positioning of Werfen products, solutions and services (including knowledge of competitive systems).
  • Authorizes all legal transactions by signature.
  • Approves local adjustments or additions to company processes.
  • Ensures that company policies and regional projects are initiated, monitored and effectively completed (e.g., customer relationship management, leads, profit and loss statement differentiated by customer, web service, customer services differentiation).
  • Reports relevant information to senior management and shares best practice examples with other managers in the Group.
  • Ensures that contracted vendors and service providers perform as agreed.
  • Liaises with suppliers of products distributed by the company

Networking/Key relationships

The position requires cooperating with Werfen departments at Corporate level such as Finance, Strategic Business Units, Supply Chain, People Function and others colleagues of the commercial organization for the successful execution of the market strategy and also to share best practices.

Other key relationships:

  • With peers, GMs and other members of the European Leadership Team
  • Financial Director and People Function Lead for the Region
  • With other GMs within Werfen
  • With SBUs

 

Qualifications

Minimum Knowledge & Experience required for the position:

  • BS in Science or Business-related field.
  • A minimum of 7-10 years of business-related experience
  • Excellent grasp of profitability concepts and P&L influencers. Sales and Marketing or Market Access background
  • Previous experience in leading larger cross-functional organizations and teams
  • Experience in the healthcare market or other science and innovation driven markets with sophisticated regulatory environment and complex customer/stakeholder buying decision making processes.
  • Experience in customer centric value generation
  • Focussed on customer intimacy and customer experienceGeneral understanding of Health Economics
  • English fluency.
  • Computer skills including Word, Excel, PowerPoint, SAP and other corporate tools.

Skills & Capabilities:

  • General leadership and management skills
    • Understanding external environment
      • Share the company vision. Strategic thinking.
      • Short- and long-term focus and planning.
      • Entrepreneurship.
      • Delegation.
      • Manages change.
      • Communication skills
      • Seizes accountability.
      • Innovation and creativity.
      • Self-awareness and self-motivation.
      • Honest, humble and highly committed
  • Sales & marketing
  • Selling and negotiating skills.
  • Building partnerships.
  • Customer focus
  • Strong in delivering results.
  • Tools & methodologies
  • People Skills o Interpersonal
    • Empathy.
    • Empower colleagues
    • Influencing: inspiring and motivating others
    • Holds managers accountable
    • Promotes values & ethics
    1.  
      • Legal/Finance
      • Understands financial and legal acumen

Travel requirements:

If required, the GM is expected to travel around 30%-50% of his/her time. 

 

If you are interested in constantly learning and being challenged on a daily basis, we encourage you to submit your resume or CV.

Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V.

www.werfen.com