Blood Gas Product Manager

Position summary 

The position of Product Manager of Blood Gas in the marketing area implies a deep and directed knowledge of Blood Gas and Acute Care of Patients, including portfolio and scientific/clinical component. You will manage key topics within the Business Unit. It includes a series of responsibilities detailed below, of which the following stand out: product launches, monitoring current and future customers, monitoring validations and scientific studies, contacting KOLs and attending internal and external meetings/events. 

Key Responsibilities 

Yearly 

• Prepare Presentations for Kick-Off 

• Co-organization and presence at the Brazilian Congress of Clinical Pathology and Laboratory Medicine 

• Annual update for Werfen's commercial team (direct and indirect) 

• Brochure Review 

• Review of Product Training Material 

• Business Line Presentation Review (with pre-determined corporate initial slides for the entire department) 

Semiannual 

• Presence at the Global Marketing Meeting (WWMM) 

• Attendance at at least 2 National or International Congresses/Events specifically related to the Business Line/Product Positioning Quarterly DRQ-130-02 

• Leadership Meetings with General Manager 

• Fiori: Market Mapping with the inclusion of competitors in competitive and Value of the Business (VOB) accounts 

• Coordinate Scientific Training (theoretical and practical/hands-on) for direct customers, dealers and Helpline in the Office together with Scientific Support Manager (part of the annual calendar) 

Bimonthly 

• Meeting for Dealers and Commercial Werfen focused on topics such as: competition, product launches, updating product or scientific information, use of Health Economics calculators, among others. 

• Management of the creation of new and updated content for Werfen Academy Corporate (customers) and WeLearn (internal) 

• Relevant updates from the competition and consolidation in presentation with constant updating. 

Monthly 

• Obsolescence Meetings 

• Forecast Reagents 

• Forecast Equipment 

• Management of equipment reservations 

• Fiori: Monitoring of eValuePrompters 

• Follow-up of Key Account 360 meeting activities 

• Analysis of sales, margin and other financial parameters (P&L) of Business Line with a partner in the Finance Department 

• Participate in the International Gasometry Monthly Meetings 

• Meeting with Customer Coordinators 

• Monthly Marketing Leadership Meetings 

 Daily 

• Mastery of SAP transactions that impact your day-to-day 

• Follow all procedures that apply to your role 

On demand 

• Fiori: Insert Actions 

• Face-to-face visit to direct customers and dealers 

• Monitor the status of Product Registrations and Product Changes (packages, presentations, etc.) 

• Onboarding on BU/BL for new people 

• Coordination of international visits related to the BU/BL (schedule, logistics, etc.) • Establish a relationship of trust and added value with Scientific Societies and KOLs 

• Listen to the needs of clients that it monitors and, if applicable, share it with other departments of the company 

Internal network of key relationships/relationships 

According to the needs of the area, it includes interactions with: 

• Other ACDx, Autoimmunity and Hemostasis Product Managements 

• Business Unit Manager ACDx 

• Scientific Advisory Team 

• Helpline Team 

• Service field team 

• Commercial Team (direct and indirect channel) 

• Quality and Regulatory Team 

• Strategic Business Unit (SBU) Team 

• Blood gas peers from other affiliates 

Skills and Competencies: 

• Candidate for this position must possess the following skills and competencies: 

• High oral and written communication skills, suitable for each public (internal/external, more/less scientific, etc.) 

• Ability to simplify complex scientific concepts diplomatic profile, mainly in contact with clients and internal staff 

• Taste for flexible routine and with different days from each other 

• Transparency with colleagues and customers 

• Scientific knowledge in the area of ​​ACDx 

• Like to study and update at the scientific, strategic and positioning 

• Customer focus 

• Ability to think creatively for problem solving 

• Product line management skills 

• Ability to manage time and priorities 

• Leadership profile 

Minimum Knowledge and Experience required for the Function (education, experience and training) 

Education 

• Complete higher education in: Biomedicine, Pharmacy, Biology or the others similar 

• Intermediate or high knowledge of the Microsoft Office environment 

• (word, excel, powerpoint) 

Experience 

Minimum of 3 years working in a Clinical Laboratory or in Scientific Advisory/Product Specialist o Previous contact with the ACDx area and, ideally, a high level of expertise in ACDx 

Trainings 

Language: 

• Portuguese: Native or Advanced (minimum C1 by international criteria) 

• English: Intermediate (minimum B1 by international criteria) 

International Mobility: 

• Necessary: ​​YES, whenever necessary to go to trainings or events 

• international. 

Travel requirements: 

• According to 'needs'