Product Manager PBM

Job Overview

Post Date
Job Function

About the Position

Job Summary

Product manager defines and implements market requirements for new products.  Product management of a dedicated product line.  Prepares marketing support program for a specific product, product line, or product area.  Coordinates implementation with technical services and field sales organization. Provides marketing assistance to field personnel and customers.

Key Accountabilities

  • Acts as key marketing technical liaison on all product lines, providing product and regulatory information to sales, service and customers

  • Provides first level remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories

  • Interfaces with all levels of management to independently resolve conflicts/problems with company peers 

  • Maintains regular communications with technical services on problems with instruments and reagents within the product line

  • Provides detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line

  • Provides presentations to customers 

  • Prepares and coordinates marketing support programs 

  • Contributes to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters

  • Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company’s future marketing plans

  • Understands all maintenance, performance, and advantages of Werfen products 

  • Understands technical aspects of Werfen and competitive products 

  • Monitors field test and marketing introduction programs

  • Manages and drives internal projects with minimal supervision

  • Ensures compliance with Werfen Code of Ethics 

Networking/Key relationships

To be determined based on department needs, to include interactions such as:

  •      Contacts with Area Managers 
  •     Contacts with KAMs and TCEs
  •     Contacts with Technical Service
  •     Contacts with Systelab Technologies
  •     Contacts with Logistic Dept.
  •     Contacts with Customer Service
  •     Contacts with QA

Minimum Knowledge & Experience required for the position


  •      Bachelor´s Degree in Science, Medical Technology, Nursing or related discipline 
  •      Additional degree in business administration, marketing, or equivalent preferred 


  •      Minimum three years’ experience in sales and/or marketing within the healthcare industry
  •      Prior experience in junior marketing product management positions

Additional Skills/Knowledge

  •      Knowledge in life sciences: medical technology, biology, biotechnology, or chemistry
  •      Language: Spanish and English 

Skills & Capabilities

The ideal candidate for this position will exhibit the following core competencies:

  •      Business Acumen 
  •      Ability to work independently managing assigned projects 
  •      Presentation skills 
  •      Customer Focus 
  •      Excellent oral and written communication skills 
  •      Creativity 
  •      Organizational Agility 
  •      Ability to build strong business relationships 
  •      Planning 
  •      Drive for Results
  •      Effective team-player 

Travel requirements:

  •     Up to 25% of time