Product Manager PBM

Job Summary

Product manager defines and implements market requirements for new products.  Product management of a dedicated product line.  Prepares marketing support program for a specific product, product line, or product area.  Coordinates implementation with technical services and field sales organization. Provides marketing assistance to field personnel and customers.

Key Accountabilities

• Acts as key marketing technical liaison on all product lines, providing product and regulatory information to sales, service and customers

• Provides first level remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories

• Interfaces with all levels of management to independently resolve conflicts/problems with company peers 

• Maintains regular communications with technical services on problems with instruments and reagents within the product line

• Provides detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line

• Provides presentations to customers 

• Prepares and coordinates marketing support programs 

• Contributes to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters

• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company’s future marketing plans

• Understands all maintenance, performance, and advantages of Werfen products 

• Understands technical aspects of Werfen and competitive products 

• Monitors field test and marketing introduction programs

• Manages and drives internal projects with minimal supervision

• Ensures compliance with Werfen Code of Ethics 

Networking/Key relationships

To be determined based on department needs, to include interactions such as:

•      Contacts with Area Managers 
•     Contacts with KAMs and TCEs
•     Contacts with Technical Service
•     Contacts with Systelab Technologies
•     Contacts with Logistic Dept.
•     Contacts with Customer Service
•     Contacts with QA

Minimum Knowledge & Experience required for the position

Education

•      Bachelor´s Degree in Science, Medical Technology, Nursing or related discipline 
•      Additional degree in business administration, marketing, or equivalent preferred 

Experience

•      Minimum three years’ experience in sales and/or marketing within the healthcare industry
•      Prior experience in junior marketing product management positions

Additional Skills/Knowledge

•      Knowledge in life sciences: medical technology, biology, biotechnology, or chemistry
•      Language: Spanish and English 

Skills & Capabilities

The ideal candidate for this position will exhibit the following core competencies:

•      Business Acumen 
•      Ability to work independently managing assigned projects 
•      Presentation skills 
•      Customer Focus 
•      Excellent oral and written communication skills 
•      Creativity 
•      Organizational Agility 
•      Ability to build strong business relationships 
•      Planning 
•      Drive for Results
•      Effective team-player 

Travel requirements:

•     Up to 25% of time