Business Unit Manager AID

Objective of the position

Lead the management and development of the business unit, ensuring compliance with the strategic objectives of the line.

Key Responsibilities

• Design the strategy based on a work of segmentation of the target client and set objectives.
• Design the marketing activity plan.
• Define the business plan for the correct commercialization of werfen's Clinical Software solution.
• Development and implementation of the communication plan and the business plan for the sales team.
• Development of the digital plan and promotional materials for customers and users.
• Responsible for the P&L ensuring the profitability of the business, supervising and monitoring the results of the business.
• Manage marketing budgets , investments, suppliers, systems, etc., that directly affect the profitability of the business.
• Continuously perform a clear analysis of competence according to the strategies previously defined by the organization.
• Definition of the pricing policy.
• Management and development of opinion leaders, champions and main stakeholders.
• Launch of new products.

Dimensions

N/A

Relationship with other key areas/relationships

It has to relate to all areas of the organization

Skills and abilities:

The ideal candidate for this position will exhibit the following skills and competencies:

• Strategic thinking
• Customer orientation
• Planning
• Decision making
• Analytical capability
• Focus on results
• Leadership
• Promote innovation

Werfen Manager Competencies: (applicable if you are in a Manager position)

The following competencies are part of the Competencies Model for Managers at Werfen and are part of our mindset around People Management and Leadership. We expect all Werfen managers to not only demonstrate, but also continue to constantly develop the following competencies:

• Develop talent: Plan and support the development of people's knowledge, skills and capabilities so that they can fulfill their current or future job responsibilities more effectively.

• Customer Focus: Ensure that the internal or external customer perspective is a driving force behind strategic priorities, business decisions, organizational processes and individual activities, developing and implementing service practices that meet the needs of customers and the organization itself; promoting and operationalizing customer service as a value.

• Decision making: Identifying and understanding problems and opportunities by collecting, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria; generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and that optimizes likely consequences.

• Obtaining results: Set high goals for personal and group achievement; use measurement methods to monitor progress toward goals; work tenaciously to reach or exceed goals and obtain satisfaction from that achievement and continuous improvement.

• Drive innovation: Create an environment (culture) that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external); encouraging experimentation with new ways to solve work problems and seizing opportunities that result in unique and differentiated solutions.

• Essential elements of emotional intelligence: Establish and maintain relationships of trust by accurately perceiving and interpreting one's own and others' emotions and behavior, leveraging ideas to effectively manage one's own responses so that one's behavior matches one's values and delivers the expected results.

Minimum knowledge and experience required for the position:

• Education / training: Bachelor's degree in commercial area, Engineering, Health Areas or Systems.
• Experience:
  • Minimum 3 years as a Product Manager/Specialist .
  • Desirable 2-3 years in sale of intangibles (Systems, Software, technology).
• Additional skills/ knowledge: Advanced office packaging, SAP, CRM management.
• Language: Advanced English.

International mobility:

Required: No

Travel requirements:

Up to 40% of the time