General Manager Colombia

Position Summary

The position reports to the VP of Commercial Operations of LATAM. The GM for WERFEN in Colombia will develop and execute the WERFEN strategy for the local affiliate according to the 3YSP. This implies defining challenging commercial and financial objectives and managing the P&L statement for Colombia. This position requires understanding the local market such as market trends, political and social outlooks, challenges/changes, opportunities, value drivers, and key stakeholders. The GM not only provides strategic direction to the Leadership Team of the affiliate but also leads the organization in achieving its goals. Lastly, but importantly, the GM should role model daily WERFEN values and demonstrate the behaviors stated in Werfen´s Code of Ethics. He or she should also demonstrate compliance with local legislation, including health & safety and quality & regulatory rules and regulations. 

Key Accountabilities:

•        Develop yearly budget, regular forecasts, and 3-year plan with Leadership Team and finance.
•        Develop short-term and mid-term business strategies aligned with corporate strategy.
•       Maximize local performance by translating the strategy into specific action plans that will drive results. Allocates resources accordingly.
•       Responsible for the whole P&L of the affiliate.
•        Is very commercial-oriented – enjoys building and maintaining strong partnership relationships with important customers, opinion leaders, and decision-makers.
•       Supports the executive team of the affiliate when it comes to closing important deals or negotiating tough agreements.
•        Invests 30% of his/her time with customers including as much traveling as needed: visiting them, discussing with them, understanding their needs, and gathering a good sense of the fit between customers’ needs and Werfen´s portfolio of solutions.
•        Is one of the Legal Representative of WERFEN in Colombia.
•       Invests a great deal of his/her time in communicating, both internally and externally. Organizes and chairs frequent meetings both with direct reports and with the entire organization through townhall meetings. 
•       Should frequently think about the efficiency and productivity of the company in terms of structure, positions, roles, responsibilities, reporting relationships, and taking into consideration the fast-changing environment in which the affiliate operates.
•        Should challenge the organization to look for new solutions and market approaches that provide a competitive advantage.
•       Ensure corporate projects and initiates are implemented in the affiliate such as CRM, SABA, Performance Management, Talent Management, Value Selling, Strategic Selling methodologies, etc.
•        Foster creativity and innovation inside the organization.
•       Report relevant information to the VP of Commercial Operations LATAM and share best practices with peers.
•        Plays a key role in establishing and growing company values and following the code of ethics.
•        Facilitate and integrate strategic and organizational efforts between the legal entity and the subsidiaries located in Colombia.

Internal Networking/Key relationships: 

The position requires cooperating with company departments at the Corporate level such as Finance, Strategic Business Units, Services, Logistics, Corporate Communication, and Corporate HR;  and others colleagues of the commercial organization for the successful execution of the market strategy and also to share best practices.

Other key relationships:

With peers, other GMs of the Region

Financial controller for the Region

With other GMs within WERFEN 

With key stakeholders within WERFEN SBUs

Skills & Capabilities:

General leadership and management skills

Understanding the external environment

Share the company vision. Strategic thinking.

Short, mid, and long-term focus and planning.

Entrepreneurship.

Delegation.

Manages change.

Communication skills

Accountability.

Innovation and creativity.

Self-awareness and self-motivation. 

Sales & marketing

Selling and negotiating skills.

Building partnerships.

Customer focus

Strong in delivering results.

Tools & methodologies

People Skills

o   Interpersonal

o   Empathy.

o   Empower colleagues.

o   Influencing: inspiring and motivating others

o   Holds managers accountable.

o   Promotes values & ethics.

Legal/Finance

Understands financial and legal acumen.

Others: honest, humble, and highly committed.

 Min Knowledge & Experience required for the position:

·       BS in Science or Business-related field.

·       A minimum of 3-5 years of business-related experience within Healthcare Industries (IVD / Medical devices preferably).

·       Excellent grasp of profitability concepts and P&L influencers

·       Sales and Marketing background

·       Intimate with Customer dynamics.

·       Company products, solutions, and services in terms of impact on the customer’s value chain (Clinical, Economical, Organizational).

·       Spanish // English fluency.

Travel requirements:

• Initially 30% - 40%